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Our Research Approaches
At Adjacent Analytics, we leverage our subject matter expertise and advanced analytics capabilities to complement traditional research methodology.
Our Traditional Research Methodology focuses on data gathering using a spectrum of methods, including: published literature retrieval, automated web crawling, online questionnaires, primary interviews, customer focus groups, and expert forums.
Our Industry and Market Expertise allows us to optimize our data gathering and analysis processes, thereby maximizing our clients’ ROI. In particular, we always ask the “right” questions and garner the most relevant data. In technology transfer and M&A, we can efficiently identify and screen out acquisition/partnership candidates and determine deal valuation and financial implications.
Our Data Analytics capabilities are unsurpassed in the industry. Based on a combination of Adjacent Analytics’ in-house algorithms and off-the-shelf tools, we are capable of conducting: data cleansing, visualization, 3-D mapping, descriptive modeling, predictive modeling, and model validation/stability analysis.
Adjacent Analytics Research Approaches
Supporting R&D & Technology Transfer
- Trending and adjacency analysis
- Competitive engineering
- Technology roadmap development
- Intellectual property and patent analysis
- Government funding proposal development
- Inlicensing, M&A, and strategic alliance assessment
- M&A Financial and Deal Valuation
Supporting Product Innovation
- Trending and adjacency analysis
- New product, design, and feature ideation
- Concept evaluation & refinement
- Product roadmap development
- Competitive analysis
- Feasibility, manufacturability, and financial analysis
Applying Advanced Analytics Tools
Enabling Marketing Excellence
A successful marketing program comprises many activities, including:
- Market data mining & analytics
- Customer experience & insights
- Competitive intelligence
- Brand awareness & loyalty
- Marketing effectiveness
- Product life cycle management
- Channel management
- Pricing strategy
Adjacent Analytics has the experience and expertise to support each of the above marketing activities, helping you to effectively market your products in different segments and geographical regions.
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